Pantone, the self-proclaimed global authority on color, has declared “Living Coral” the color of the year for 2019.
New Jersey-based Pantone picks a new color each year based on socioeconomic conditions, fashion trends, new technologies, as well as new trends in the realms of lifestyle, art, music, travel, and of course, social media.
This year, with technology and social media ever encroaching on our daily lives, Pantone thought it was the appropriate time to turn to nature and its beautiful colors.
“Color is an equalizing lens through which we experience our natural and digital realities, and this is particularly true for Living Coral,” Leatrice Eiseman, Executive Director of the Pantone Color Institute, said in a statement. “With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”
According to Pantone, the engaging nature of living coral “welcomes” and “encourages” lighthearted activities, and its authenticity enables connection and intimacy.
“In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind,” Pantone…