In a surprise appearance at the 2019 Fast Company Innovation Festival, West suggested that he may legally change his name to “Christian Genius Billionaire Kanye West” for a little bit.
“When people say it’s crass to call yourself a billionaire, I might legally change my name to Christian Genius Billionaire Kanye West for a year until y’all understand exactly what it is,” he told Fast Company senior writer Mark Wilson.
“That’s going to be so hard to type,” Wilson joked.
“It will be on the license plate,” West pitched in.
West’s erratic interview style often results in head-turning lines like this one.
And in 2006, he posed for Rolling Stone with a crown of thorns and compared himself to Jesus.
The name change was part of a larger discussion
Just moments before the proposed name change, West was discussing how he has bounced back from the aftermath of 2016, a difficult year for him, and is approaching the brand with innovative and environmentally-conscious solutions.