The feature allows users to sign up to be blood donors in the “about” section of their profiles and then receive notifications from blood donation centers. The tool comes just in time for summer, a season when blood donations are typically low.
“In five US cities, we’re going to put a notice right at the top of News Feed, asking people to register if they want to,” Sheryl Sandberg, the chief operating officer of Facebook, told CNN Chief Medical Correspondent Dr. Sanjay Gupta in an exclusive interview on Tuesday.
Those cities are Chicago, New York, San Francisco, Baltimore and Washington, but the feature will roll out nationwide in the coming months, according to Facebook.
“Then, if there’s a blood shortage in your city, our partners like the American Red Cross can notify you and give you an opportunity to donate,” she said. “This is an opportunity for us, we think, to help people contribute to each other in a way that’s really important.”
‘This could … change the blood banking system’
Now, “taking the results that Facebook has achieved in Brazil and India and Pakistan, we can actually, conceptually, could double the number of blood donors in the United States,” Cliff Numark, senior vice president of the American Red Cross, told…